A wise chicken said: Jumping from heights is a process, flying is another process and landing is an art, a good fighter who doesn’t rely on his wings and can’t fly always carries a parachute and aims for a safe landing.

The following is my answer in chitchat with a friend who suffered from the risks in poultry farming and the losses he had to bear. It is unfortunate when your business is not as you thought or planned. Yes, it is somehow a risky investment based on convictions and experience. Nonetheless, the risks increase when you choose to blind your eyes or underestimate your flock’s needs versus flock potential. Nurturing, brooding, and rearing is not easily comprehended, but are not complicated and can be performed to perfection. It is an industry that needs careful calculations of multifactorial inputs that are necessary to give you successful outputs. To make your flock thrive you need to consult, study, and walk the extra mile in your efforts, especially understanding birds’ behavior in any given circumstances. You know there are so many specialties that are there and meant to help you. Don’t rely on your own convictions, it’s not enough. In conclusion, jumping from heights is a process, flying is another process and landing is an art, a good fighter who doesn’t rely on his wings and can’t fly always carries a parachute and aims for a safe landing.

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