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At the heart of the basic concept of providing sustainable food for the future, is the right adherence to current knowledge, identifying the gaps in knowledge & technology, & risk mitigation in the chain from farm to fork.

We might think the knowledge gap which contradicts advancements in the poultry sector is the big issue when there is quite a huge discrepancy between what is known & what should be known & done, but in this particular sector, there’s a fatal domino effect with certain things we do.

It’s about risk management, & we have a lot to learn, we still trying to identify & comprehend the major players in risk characterization; like disease outbreaks, cost of feed, medications, vaccines, & quality-related issues. The fragility of the flocks & so many issues.

These covariant risks are detrimental & an integral part of the high-cost inputs compared to the lower output income.

Then what keeps the chain from the farm to the fork from not breaking & helps it to sustain?
It is risk assessment, characterization, knowing the likelihood of the risk occurring, consequence, & Impact starting from the farm and to the end customer.

Scale your Risks and Skills, & be proactive and active from the farm to the fork chain.
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